Website Terms & Conditions – Born A Real K9 Pty Ltd

Last Updated: 24 July 2026

DEFINITIONS

In these Terms, the following words have the meanings set out below:

"ACL" means the Australian Consumer Law as set out in Schedule 2 of the Competition and Consumer Act 2010 (Cth).

"Agreement" means these Terms and Conditions together with any document incorporated by reference, including our Privacy Policy, Returns & Exchanges Policy, Shipping Policy, Cookie Policy, and Born To Work Promise.

"Born A Real K9", "we", "us", "our" means Born A Real K9 Pty Ltd (ABN 81 690 596 000), a company registered in Australia, with registered address at Level 1, 63-73 Ann St, Surry Hills NSW 2010.

"Consumer Guarantees" means the guarantees applicable to goods and services under Part 3-2 of the ACL.

"Content" means all text, images, photographs, videos, graphics, logos, product names, brand names, and other material published on the Website.

"Order" means a request by you to purchase one or more Products through the Website.

"Products" means the goods listed for sale on the Website, including dog collars, leads, harnesses, training equipment, treat bags, grooming products, and accessories.

"Website" means the e-commerce website operated by Born A Real K9 at bornarealk9.com, hosted on the Shopify platform.

"You", "your" means the person accessing the Website or placing an Order.

1. ACCEPTANCE OF TERMS

1.1 Agreement to Terms By accessing or using the Website, you agree to be bound by these Terms. If you do not agree, you must not use the Website or place an Order.

1.2 Acceptance by Ordering By completing the checkout process and placing an Order, you confirm that you have read, understood, and accepted these Terms in full.

1.3 Age Requirement You must be at least 18 years of age to place an Order. By placing an Order, you represent and warrant that you are 18 years of age or older. If you are under 18, you may only use the Website with the involvement and consent of a parent or legal guardian.

1.4 Updates to Terms We reserve the right to update or amend these Terms at any time. The updated Terms will be published on the Website with a revised "Last Updated" date. Your continued use of the Website after any update constitutes your acceptance of the revised Terms. We encourage you to review these Terms periodically.

2. WEBSITE ACCURACY

2.1 Reasonable Efforts We make reasonable efforts to ensure that information on the Website is accurate and current. However, specifications, availability, pricing, images, and descriptions may occasionally contain errors or omissions and may be updated without notice. We reserve the right to correct any errors and to update information at any time without liability to you.

2.2 No Warranty as to Accuracy To the maximum extent permitted by law, Born A Real K9 does not warrant that the Website or its content is complete, accurate, current, or free from error. Nothing in this clause limits your rights under the ACL.

3. PRODUCTS

3.1 Product Descriptions We take reasonable care to ensure that product descriptions, specifications, and details on the Website are accurate. However, we do not warrant that descriptions are complete, current, or free from error.

3.2 Images and Colour Variations Product images are provided for illustrative purposes only. Colours, textures, and finishes may vary from those displayed on screen due to differences in monitor calibration, screen resolution, and photographic lighting. Such variation does not constitute a defect.

3.3 Product Availability All Products are subject to availability. We reserve the right to limit quantities, discontinue Products, or withdraw Products from sale at any time without notice.

3.4 Manufacturing Updates and Product Improvements Born A Real K9 is committed to continuous product improvement. We reserve the right to make changes to materials, components, hardware, or design specifications at any time. Updated products may differ from images or descriptions previously published on the Website. Such changes do not affect your rights under the ACL.

3.5 Future Products These Terms apply to all current and future Products offered by Born A Real K9, including products developed for working dogs and active companion dogs.

4. PRICING

4.1 Currency All prices displayed on the Website are in Australian Dollars (AUD) and are inclusive of Goods and Services Tax (GST) where applicable, unless otherwise stated.

4.2 GST Born A Real K9 is registered for GST. GST is included in the displayed price for all taxable supplies. A tax invoice will be provided upon request.

4.3 Pricing Errors We take reasonable steps to ensure pricing accuracy. In the event of a pricing error, we reserve the right to cancel or decline an Order placed at an incorrect price. If your Order has already been processed and payment taken, we will contact you promptly and offer you the option to proceed at the correct price or receive a full refund.

4.4 Promotions and Discount Codes Promotional pricing, discount codes, and special offers are subject to their own terms and conditions, including expiry dates and eligibility criteria. Discount codes must be applied at checkout and cannot be applied retrospectively. Only one discount code may be applied per Order unless otherwise stated. We reserve the right to withdraw or modify any promotion at any time without notice and to cancel Orders where a promotion has been applied fraudulently or in breach of its terms.

4.5 Gift Cards Gift cards are redeemable for Products on the Website only. Gift cards have no cash value, are non-refundable, and cannot be exchanged for cash. Expiry dates, where applicable, will be stated at the time of issue. Lost or stolen gift cards cannot be replaced.

5. ORDERS

5.1 Order Placement Placing an Order constitutes an offer by you to purchase the relevant Products at the stated price. An Order is not accepted until we send you an order confirmation by email. We reserve the right to decline any Order at our discretion.

5.2 Order Cancellation Once an Order has been placed, cancellation may not be possible if the Order has already been dispatched. Please contact us at support@bornarealk9.com as soon as possible if you wish to cancel. We will make reasonable efforts to accommodate cancellation requests received before dispatch.

5.3 Fraud Prevention and Verification We reserve the right to verify your identity and payment details before processing an Order. We may request additional information to confirm the legitimacy of an Order. Orders suspected of being fraudulent or placed in breach of these Terms may be cancelled without notice.

5.4 Stock Availability and Backorders Where a Product is out of stock at the time of your Order, we will notify you by email. You may choose to wait for the Product to become available (backorder), select an alternative Product, or receive a full refund. We do not guarantee availability timeframes for backordered Products.

5.5 Partial Fulfilment Where an Order contains multiple Products and one or more items are unavailable, we may fulfil the Order in part and dispatch available items. We will notify you of any partial fulfilment and arrange a refund or backorder for the unavailable items, at your election.

5.6 Incorrect Shipping Addresses You are responsible for providing a complete and accurate shipping address at checkout. Born A Real K9 is not liable for Orders delivered to an incorrect address provided by you. If an Order is returned to us due to an incorrect address, we will contact you to arrange redelivery at your cost.

5.7 Refused Deliveries and Uncollected Parcels If a delivery is refused by you or a parcel is not collected from a collection point within the carrier's specified timeframe and is returned to us, we will contact you to arrange redelivery at your cost. We are not responsible for any loss or damage arising from a refused delivery or uncollected parcel.

6. PAYMENT

6.1 Accepted Payment Methods We accept payment via the methods displayed at checkout, which may include credit and debit cards, and other payment options facilitated through Shopify Payments or approved third-party payment providers.

6.2 Shopify Payments and Third-Party Providers Payment processing is facilitated by Shopify Payments and may involve third-party payment providers. By providing your payment details, you authorise us to charge the total Order amount, including any applicable shipping fees. Your payment information is processed securely by the relevant payment provider and is not stored by Born A Real K9.

6.3 Payment Authorisation All payments are subject to authorisation by your financial institution. We are not responsible for any fees, charges, or delays imposed by your bank or payment provider.

6.4 Chargebacks If you initiate a chargeback or payment dispute with your financial institution without first contacting us to resolve the matter, we reserve the right to suspend your account and decline future Orders. We will cooperate fully with any legitimate dispute resolution process.

7. SHIPPING

7.1 Shipping Policy Shipping, dispatch times, delivery estimates, and carrier information are governed by our separate Shipping Policy, available on the Website. By placing an Order, you agree to the terms of our Shipping Policy.

7.2 Dispatch Times We aim to dispatch Orders within the timeframes stated in our Shipping Policy. Dispatch times are estimates only and are not guaranteed. Delays may occur during peak periods, public holidays, or due to circumstances beyond our control.

7.3 Delivery Estimates Delivery timeframes provided at checkout are estimates provided by our carrier partners and are not guaranteed. Born A Real K9 is not liable for delays caused by carriers, customs authorities, or other third parties.

7.4 Risk of Loss Risk of loss or damage to Products passes to you upon delivery to the address specified in your Order. If you have nominated an authority to leave, risk passes when the parcel is left at the nominated location.

7.5 Lost Parcels If your parcel is lost in transit, please contact us at support@bornarealk9.com. We will liaise with the carrier on your behalf. Where a parcel is confirmed lost, we will offer a replacement or refund in accordance with our Shipping Policy and your rights under the ACL.

7.6 International Shipping We ship to selected international destinations as listed in our Shipping Policy. International customers are responsible for all import duties, taxes, customs fees, and any other charges imposed by the destination country. Born A Real K9 has no control over and accepts no liability for such charges. Delivery timeframes for international Orders are estimates only.

8. RETURNS & EXCHANGES

8.1 Returns & Exchanges Policy Our returns and exchanges process is governed by our separate Returns & Exchanges Policy, available on the Website. By placing an Order, you agree to the terms of that Policy.

8.2 Change-of-Mind Returns We offer a 30-day change-of-mind returns policy for eligible Products, subject to the conditions set out in our Returns & Exchanges Policy. Products must be unused, in original condition, and in original packaging to be eligible. Change-of-mind returns are a discretionary benefit we provide in addition to your rights under the ACL and do not affect those rights.

8.3 Store Credit and Exchanges Where a return is accepted, we may offer store credit or an exchange in accordance with our Returns & Exchanges Policy.

8.4 Australian Consumer Law Rights Nothing in these Terms limits, excludes, or modifies your rights as a consumer under the ACL. If a Product has a major failure, you are entitled to a replacement or refund. If a Product has a minor failure, we are entitled to repair or replace the Product. These rights exist independently of and in addition to any discretionary policy we offer.

9. BORN TO WORK PROMISE

9.1 Voluntary Promise The Born To Work Promise is a voluntary promise offered by Born A Real K9 in addition to your rights under Australian Consumer Law. Details of coverage, including manufacturing defects, are set out in our separate Born To Work Promise page on the Website.

9.2 Relationship to Consumer Guarantees The Born To Work Promise operates in addition to, and does not limit or replace, your rights under the Consumer Guarantees in the ACL. Where the Born To Work Promise provides a benefit that exceeds your statutory rights, that additional benefit is provided at our discretion and subject to the terms of that policy.

9.3 Manufacturing Defects Where a Product is found to have a manufacturing defect, your remedy will be determined in accordance with the Born To Work Promise and, where applicable, the ACL. Defects caused by misuse, improper care, or use inconsistent with the Product's intended purpose are not covered under the Born To Work Promise. Cosmetic wear and normal deterioration resulting from regular use are not manufacturing defects for the purposes of the Born To Work Promise. This does not affect any rights you may have under the Australian Consumer Law.

10. PRODUCT SAFETY

10.1 Intended Use All Products must be used only for their intended purpose as described on the Website and on product packaging. Born A Real K9 accepts no liability for injury, loss, or damage arising from use of a Product in a manner inconsistent with its intended purpose.

10.2 Supervision Dogs should be supervised at all times when wearing or using any Product. No collar, lead, harness, or accessory should be left on an unsupervised dog unless specifically designed and labelled for that purpose.

10.3 Owner Responsibility You are responsible for selecting Products that are appropriate for your dog's size, breed, temperament, activity level, and training stage. Born A Real K9 provides general product information to assist your selection, but the final decision rests with you as the owner. Improper use of any Product is at your own risk.

10.4 Variation in Dogs Dogs vary in size, strength, behaviour, and temperament. No product can eliminate all risks associated with dog ownership. Owners remain responsible for regularly inspecting Products for wear and replacing them where necessary.

10.5 Hardware and Equipment Inspection Owners should inspect collars, leads, harnesses, hardware, stitching, and buckles before and after each use and discontinue use if excessive wear or damage is observed. Regular inspection is particularly important for Products used in high-activity or working environments.

10.6 Working Dog and Active Use Many Born A Real K9 products are designed for working dogs and active companion dogs. Working environments place greater stress on equipment than normal domestic use. Cosmetic wear and normal deterioration resulting from regular use are not manufacturing defects for the purposes of the Born To Work Promise. This does not affect any rights you may have under the Australian Consumer Law.

11. TRAINING EQUIPMENT DISCLAIMER

11.1 Responsible Use Training Products sold by Born A Real K9 are intended to assist responsible dog owners and professional trainers. They are tools, not substitutes for proper training, professional guidance, or responsible ownership. Training equipment should only be used by competent handlers or under appropriate supervision.

11.2 No Professional Advice Born A Real K9 does not provide veterinary, behavioural, or professional dog training advice through the sale of Products or through any content published on the Website. Nothing on the Website constitutes professional training or behavioural advice. If you have concerns about your dog's behaviour or health, please consult a qualified veterinarian or accredited dog trainer.

11.3 Use at Owner's Risk Training equipment must be used responsibly and in accordance with the manufacturer's instructions. Misuse of training equipment may cause injury to your dog or others. Born A Real K9 accepts no liability for injury or damage arising from improper use of training Products.

12. DOG CARE PRODUCTS

12.1 External Use Only Grooming products, shampoos, ear wipes, paw balm, and similar Products are intended for external animal use only, unless otherwise stated on the product label.

12.2 Avoid Eyes Avoid contact with your dog's eyes unless the product label specifically states it is safe for use around eyes.

12.3 Avoid Ingestion These products are not intended for ingestion. Keep out of reach of children. Do not allow animals to ingest any grooming or care product unless specifically formulated and labelled for that purpose.

12.4 Open Wounds Do not apply grooming or care products to open wounds, broken skin, or irritated areas unless the product label specifically directs otherwise.

12.5 Discontinue Use if Irritation Occurs If your dog shows any sign of irritation, allergic reaction, or adverse response, discontinue use immediately and seek veterinary advice.

12.6 Veterinary Advice If your dog has a known skin condition, allergy, or health concern, consult your veterinarian before using any grooming or care product.

12.7 Label Directions and Storage Always read and follow the directions on the product label. Keep products in their original container. Store all Products in accordance with the instructions on the product label, away from direct sunlight and heat, and out of reach of children.

13. WEBSITE USE

13.1 Permitted Use You may use the Website for lawful personal and commercial purposes in accordance with these Terms. You must not use the Website in any way that is unlawful, harmful, or that interferes with the operation of the Website or the experience of other users.

13.2 Prohibited Conduct You must not:

(a) use the Website for any fraudulent, deceptive, or unlawful purpose;

(b) attempt to gain unauthorised access to any part of the Website, its servers, or any connected systems;

(c) attempt to interfere with or disrupt the security, functionality, or performance of the Website;

(d) introduce viruses, malware, or other harmful code to the Website;

(e) scrape, harvest, or systematically extract data from the Website without our prior written consent;

(f) use automated tools, bots, or scripts to interact with the Website;

(g) reproduce, republish, or redistribute any Content without our prior written consent;

(h) impersonate any person or entity or misrepresent your affiliation with any person or entity;

(i) engage in any conduct that could damage the reputation of Born A Real K9.

13.3 Technical Outages We do not warrant that the Website will be available at all times. The Website may be temporarily unavailable due to maintenance, technical issues, or circumstances beyond our control. We are not liable for any loss or inconvenience arising from Website unavailability.

14. INTELLECTUAL PROPERTY

14.1 Ownership All Content on the Website, including but not limited to the Born A Real K9 logo, brand name, product names, photography, videos, graphics, written content, and website design, is owned by or licensed to Born A Real K9 Pty Ltd and is protected by Australian copyright law, trade mark law, and other applicable intellectual property laws.

14.2 Proprietary Product Branding All product names, including COAT FORCE™, PAW FORCE™, EAR FORCE™, and BORN TO WORK PROMISE™, are proprietary branding of Born A Real K9 Pty Ltd where applicable. Nothing in these Terms grants you any right to use these names or marks without our prior written consent.

14.3 No Reproduction Without Permission You must not reproduce, copy, distribute, modify, transmit, display, publish, or create derivative works from any Content without our prior written consent. Requests for permission may be directed to support@bornarealk9.com.

14.4 Trade Marks "Born A Real K9" and associated logos and product names are trade marks of Born A Real K9 Pty Ltd. Nothing in these Terms grants you any right to use our trade marks without our prior written consent.

15. USER GENERATED CONTENT

15.1 Customer Reviews By submitting a review, rating, or comment on the Website, you grant Born A Real K9 a non-exclusive, royalty-free, perpetual licence to display, reproduce, and use that content on the Website and in our marketing materials. We may edit reviews for spelling, grammar, or length, provided the meaning is not materially altered.

15.2 Social Media and Submitted Photos By tagging Born A Real K9 in social media posts, responding to our requests for permission, or submitting photographs to us directly, you grant us permission to feature your content across our Website, social media channels, and marketing materials, with credit where reasonably practicable. You represent that you own or have the right to grant this permission in respect of any content you submit.

15.3 Content Standards You must not submit any content that is defamatory, offensive, misleading, or in breach of any third party's rights. We reserve the right to remove any user-generated content at our discretion.

16. FEEDBACK AND PRODUCT IMPROVEMENT

16.1 Voluntary Submissions We welcome feedback regarding our Products and Website. Any suggestions, ideas, or improvements voluntarily submitted to Born A Real K9 may be used by us without obligation or compensation to the person providing them. By submitting feedback, you acknowledge that it is provided freely and that Born A Real K9 has no obligation to implement, acknowledge, or respond to any suggestion.

17. PROMOTIONS AND COMPETITIONS

17.1 Promotional Offers Promotional offers, bundles, and limited-time discounts are subject to their own terms and conditions and are available for the period stated. We reserve the right to withdraw or modify any promotional offer at any time.

17.2 Competitions From time to time, we may run promotional competitions. Each competition will be governed by its own specific terms and conditions, which will be published at the time of the promotion. Competitions are open to Australian residents only unless otherwise stated.

17.3 Fraudulent Use We reserve the right to cancel any Order, revoke any discount, or disqualify any competition entry where we reasonably suspect fraudulent conduct or a breach of these Terms.

18. LIMITATION OF LIABILITY

18.1 General Limitation To the maximum extent permitted by law, Born A Real K9's total liability to you for any claim arising out of or in connection with these Terms or your use of the Website or Products is limited to the amount paid by you for the relevant Product(s) giving rise to the claim.

18.2 Exclusion of Consequential Loss To the maximum extent permitted by law, Born A Real K9 excludes all liability for indirect, incidental, special, or consequential loss or damage, including loss of profits, loss of data, or loss of opportunity, arising out of or in connection with these Terms or your use of the Website or Products.

18.3 ACL Carve-Out Nothing in these Terms excludes, restricts, or modifies any right or remedy, or any guarantee, warranty, or other term or condition, implied or imposed by the ACL or any other applicable law that cannot lawfully be excluded or limited. Where the ACL applies, our liability is limited to the extent permitted by section 64A of the ACL, which may include (where applicable) the replacement or repair of goods, the supply of equivalent goods, or the payment of the cost of replacing or repairing the goods.

19. INDEMNITY

19.1 Your Indemnity You agree to indemnify, defend, and hold harmless Born A Real K9 Pty Ltd, its directors, officers, employees, and agents from and against any claims, losses, damages, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

(a) your use of the Website in breach of these Terms;

(b) your misuse of any Product, including use inconsistent with its intended purpose or the instructions provided;

(c) any content you submit to the Website that infringes the rights of a third party;

(d) your breach of any applicable law.

20. THIRD-PARTY SERVICES

20.1 Shopify Platform The Website is hosted on the Shopify platform. Your use of the Website is also subject to Shopify's terms of service and privacy policy, available at shopify.com.

20.2 Payment Providers Payment processing is facilitated by third-party payment providers. Born A Real K9 is not responsible for the acts or omissions of any payment provider.

20.3 Shipping Providers We engage third-party carriers to deliver Orders. Born A Real K9 is not responsible for delays, losses, or damage caused by carriers, except to the extent required by the ACL.

20.4 Analytics and Advertising Providers We use third-party analytics and advertising tools on the Website. These providers may collect data about your use of the Website in accordance with their own privacy policies. Please refer to our Privacy Policy and Cookie Policy for further information.

20.5 Third-Party Links The Website may contain links to third-party websites. Those links are provided for convenience only. Born A Real K9 does not endorse, control, or accept responsibility for the content or practices of any third-party website. Your use of any linked website is at your own risk.

21. PRIVACY AND COOKIES

21.1 Privacy Policy The collection, use, storage, and disclosure of your personal information is governed by our Privacy Policy, available on the Website. By using the Website, you consent to the practices described in our Privacy Policy.

21.2 Cookies Our use of cookies and similar tracking technologies is governed by our Cookie Policy, available on the Website. You can manage your cookie preferences through the cookie consent tool on the Website.

22. INFORMATIONAL CONTENT AND AI-GENERATED CONTENT

22.1 General Information Only Any educational content, articles, guides, recommendations, or AI-generated information provided through our Website is for general informational purposes only. It does not constitute professional veterinary, behavioural, nutritional, or training advice and should not be relied upon as a substitute for advice from a qualified veterinarian or accredited professional.

22.2 No Liability for Informational Content To the maximum extent permitted by law, Born A Real K9 accepts no liability for any loss or damage arising from reliance on informational or AI-generated content published on the Website.

23. SUSTAINABILITY STATEMENTS

23.1 Aspirational Goals Where Born A Real K9 makes statements about sustainability, environmental initiatives, eco-friendly materials, or similar commitments, those statements reflect our current goals and intentions. They are not representations or warranties that specific environmental outcomes will be achieved. We will update our sustainability disclosures as our practices evolve.

24. ELECTRONIC COMMUNICATIONS

24.1 Consent to Electronic Communications By placing an Order or creating an account on the Website, you consent to receiving transactional communications from us by email, including order confirmations, shipping notifications, and account-related notices.

24.2 Newsletter and Marketing If you subscribe to our newsletter or opt in to marketing communications, you consent to receiving promotional emails from Born A Real K9. You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at support@bornarealk9.com.

24.3 Electronic Agreements You agree that these Terms, and any agreement formed by your acceptance of them, may be entered into electronically and that electronic acceptance is legally binding.

25. PRODUCT RECALLS AND DISCONTINUATION

25.1 Product Recalls In the event that a Product is subject to a recall, we will notify affected customers by email where reasonably practicable and provide instructions for returning the Product and obtaining a remedy in accordance with applicable law.

25.2 Product Discontinuation We reserve the right to discontinue any Product at any time without notice. Discontinuation of a Product does not affect your rights in respect of Products already purchased.

26. COUNTERFEIT PRODUCTS AND UNAUTHORISED RESELLERS

26.1 Authorised Sales Only Born A Real K9 Products are sold exclusively through our Website and any authorised retail channels we designate. We do not authorise the resale of our Products through third-party marketplaces or resellers unless expressly stated.

26.2 No Warranty for Unauthorised Purchases If you purchase a Product from an unauthorised reseller or third-party marketplace, Born A Real K9 cannot verify the authenticity or condition of that Product and does not extend the Born To Work Promise or any discretionary warranty to such purchases. Your statutory rights under the ACL remain unaffected.

26.3 Counterfeit Products Born A Real K9 takes the protection of its brand and intellectual property seriously. If you suspect you have purchased a counterfeit product bearing our brand, please contact us at support@bornarealk9.com.

27. WHOLESALE

27.1 Wholesale Enquiries Born A Real K9 may offer wholesale purchasing arrangements in the future. Any wholesale arrangement will be subject to a separate wholesale agreement and these Terms will apply to the extent they are not inconsistent with that agreement. For wholesale enquiries, please contact support@bornarealk9.com.

28. FORCE MAJEURE

28.1 Force Majeure Events Born A Real K9 is not liable for any failure or delay in performing its obligations under these Terms where that failure or delay is caused by circumstances beyond our reasonable control, including but not limited to natural disasters, acts of God, pandemic, epidemic, government action, war, civil unrest, industrial action, fire, flood, power outages, or failure of third-party infrastructure or services.

28.2 Notification Where a force majeure event affects our ability to fulfil an Order, we will notify you as soon as reasonably practicable and will use reasonable endeavours to fulfil the Order once the event has passed. If fulfilment is not possible within a reasonable time, we will offer you a full refund.

29. GOVERNING LAW

29.1 Jurisdiction These Terms are governed by the laws of Western Australia, Australia. You submit to the non-exclusive jurisdiction of the courts of Western Australia and the Federal Court of Australia for the resolution of any dispute arising under or in connection with these Terms.

29.2 Australian Consumer Law Nothing in this clause limits any rights you may have under the ACL or any other applicable Australian consumer protection legislation.

30. GENERAL PROVISIONS

30.1 Severability If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision will be severed from the remaining Terms, which will continue in full force and effect.

30.2 Entire Agreement These Terms, together with our Privacy Policy, Cookie Policy, Returns & Exchanges Policy, Shipping Policy, and Born To Work Promise, constitute the entire agreement between you and Born A Real K9 in relation to your use of the Website and purchase of Products, and supersede all prior representations, agreements, and understandings.

30.3 Waiver A failure or delay by Born A Real K9 to exercise any right or remedy under these Terms does not constitute a waiver of that right or remedy. A waiver of any breach does not constitute a waiver of any subsequent breach.

30.4 Assignment Born A Real K9 may assign or transfer its rights and obligations under these Terms without your consent. You may not assign or transfer your rights or obligations under these Terms without our prior written consent.

30.5 Headings Section headings are included for convenience only and do not affect the interpretation of these Terms.

30.6 Invalid Provisions Any provision of these Terms that is void or unenforceable in a particular jurisdiction is severed for the purposes of that jurisdiction only and does not affect the validity or enforceability of the remaining provisions.

31. CONTACT INFORMATION

For questions, complaints, or notices under these Terms, please contact us:

Born A Real K9 Pty Ltd
Email: support@bornarealk9.com
Response time: We aim to respond within one business day, Monday to Friday.
Website: bornarealk9.com

These Website Terms & Conditions were last updated on 24 July 2026 and apply to all Orders placed on or after that date.

Shipping Policy – Born A Real K9 Pty Ltd
Last Updated: 24 July 2026

1. Purpose
This Shipping Policy explains how Born A Real K9 Pty Ltd ("Born A Real K9", "we", "our", or "us") processes, dispatches, and delivers orders placed through our website at bornarealk9.com
This Shipping Policy should be read together with our:
Website Terms & Conditions
Returns & Exchanges Policy
Privacy Policy
Born To Work Promise
Nothing in this Shipping Policy limits your rights under the Australian Consumer Law.

2. Order Processing

We aim to process all orders promptly.
Orders are normally packed and dispatched within 1–2 business days after payment has been received and authorised.
Processing times may increase during:
Public holidays
Peak sales periods
Product launches
Promotional events
Circumstances beyond our reasonable control
Processing times are estimates only and are not guaranteed.

3. Dispatch

Once your order has been dispatched, you will receive an email containing:
Order confirmation
Shipping confirmation
Tracking number (where applicable)
Tracking information may take up to 24 hours to become active.

4. Shipping Within Australia

We deliver Australia-wide.
Delivery timeframes vary depending on your location and selected shipping method. Estimated delivery times are displayed during checkout.
These estimates are provided by our shipping partners and are not guaranteed.
Nothing in this clause limits your rights under the Australian Consumer Law.

5. International Shipping

Born A Real K9 ships to selected international destinations. Availability depends on the destination country.
International customers are responsible for:
Import duties
Customs charges
Local taxes (including any applicable GST or equivalent in the destination country)
Brokerage fees
Any additional government charges
These fees are not included in your order total unless stated otherwise at checkout.
Please note that trade agreements (such as the Australia–New Zealand Closer Economic Relations Trade Agreement) may affect the import duties applicable to qualifying goods. However, local taxes in the destination country remain the customer's responsibility.
Born A Real K9 reserves the right to cancel and refund orders to destinations where carrier restrictions, import restrictions, or regulatory requirements prevent fulfilment. If we are unable to fulfil your order, we will notify you and provide a full refund.
Delivery times for international orders are estimates only and are not guaranteed.

6. Shipping Costs

Shipping costs are calculated at checkout based on:
Delivery address
Parcel dimensions
Parcel weight
Shipping method selected
From time to time we may offer promotional shipping offers. Any such promotions will be subject to separate promotional terms.

7. Tracking Your Order

Where tracking is available, you will receive a tracking number once your order has been dispatched. Tracking updates are provided by the shipping carrier.
If you have not received tracking information within three business days of placing your order, please contact us at support@bornarealk9.com.

8. Authority to Leave

If you select or authorise "Authority to Leave" at checkout or with the carrier, you are choosing to accept delivery without a signature.
By making this selection, you acknowledge and accept the risk of loss or theft after the parcel has been left at the nominated address. Born A Real K9 is not responsible for loss or theft that occurs after delivery has been completed in accordance with your Authority to Leave instruction.
Nothing in this clause limits your rights under the Australian Consumer Law where a remedy is otherwise available.

9. Delivery Delays

While we work hard to dispatch orders quickly, delays may occur due to:
Weather events
Bushfires
Flooding
Carrier delays
Customs inspections
Industrial action
Public holidays
High shipping volumes
Other events outside our reasonable control
Born A Real K9 is not liable for delays caused by third-party shipping providers. Nothing in this clause limits your rights under the Australian Consumer Law.

10. Incorrect Shipping Address

Customers are responsible for ensuring shipping information is accurate before placing an order.
If an incorrect address is provided:
We may be unable to change the address once the order has been dispatched.
Additional shipping charges may apply if the parcel is returned and needs to be resent.
Refunds are not available for shipping charges already incurred as a result of an incorrect address provided by the customer.

11. Returned to Sender

Orders returned to us because of an incorrect address, an unclaimed parcel, or refused delivery may incur additional shipping charges before they can be resent.
If you no longer require the order, it may be treated as a change-of-mind return under our Returns & Exchanges Policy.

12. Lost Parcels

If your parcel appears to be lost, please contact us as soon as possible at support@bornarealk9.com
We will investigate with the shipping carrier. Where a parcel is confirmed lost, we will provide an appropriate remedy in accordance with the Australian Consumer Law, which may include:
Replacement
Refund
Another appropriate solution

13. Damaged Deliveries

If your parcel arrives damaged, please contact us as soon as possible after delivery. Where possible, please include:
Your order number
Photographs of the parcel
Photographs of the damaged product
We will investigate promptly and provide an appropriate remedy in accordance with the Australian Consumer Law where applicable.

14. Partial Shipments

Where an order contains multiple products, we may dispatch available items separately if necessary. You will not be charged additional shipping for partial shipments initiated by Born A Real K9.

15. Pre-Orders

Where pre-order products are offered:
Estimated dispatch dates are estimates only and are not guaranteed.
If an order contains both in-stock products and pre-order products, we may either hold the order until all items are available, or ship products separately at our discretion. We will advise you where appropriate.
Delays to pre-orders: If a pre-order dispatch date is materially delayed beyond the estimate provided at the time of purchase, we will notify you promptly. You may cancel your pre-order and receive a full refund if the revised dispatch date is not acceptable to you.
Payment: Your payment method will be charged at the time of placing your pre-order. If we are unable to fulfil your pre-order, you will receive a full refund.

16. Risk of Loss

Ownership of products passes to you upon payment in full.
Risk of loss or damage to products passes to you upon actual receipt of the goods at the delivery address supplied by you.
Nothing in this clause limits your rights under the Australian Consumer Law.

17. Delivery Restrictions

Some products may not be available for delivery to every location. We reserve the right to refuse delivery where:
Carrier restrictions apply
Import restrictions apply
Delivery is not reasonably possible
If we cannot fulfil an order due to delivery restrictions, we will provide a refund for the affected products.

18. Force Majeure

Born A Real K9 is not responsible for delays or failures caused by circumstances outside our reasonable control, including:
Natural disasters
Pandemic or public health emergency
Government action or restriction
Carrier disruption
Customs delays
Power outages
Industrial action
We will make reasonable efforts to keep customers informed of any such delays.
Nothing in this clause limits your rights under the Australian Consumer Law.

19. Contact Us

For questions about your order or this Shipping Policy, please contact us:
Email: support@bornarealk9.com
Monday – Friday
We aim to respond within one business day.
This Shipping Policy is governed by the laws of Western Australia, Australia.

Born To Work Promise – Born A Real K9 Pty Ltd
Last Updated: 24 July 2026

Definitions
In this Promise, the following terms have the meanings set out below:
"Born A Real K9", "we", "our", and "us" means Born A Real K9 Pty Ltd (ABN 81 690 596 000).
"Promise" means this Born To Work Promise policy.
"Product" means any item purchased from bornarealk9.com or an authorised retailer.
"Manufacturing Defect" means a defect in materials, workmanship, or assembly that arises from the manufacturing process itself and renders the Product unfit for its intended purpose under normal use conditions. A Manufacturing Defect does not include damage caused by normal wear and tear, misuse, accidental damage, modification, improper fitting, improper cleaning, improper storage, environmental exposure beyond normal intended use, or damage caused by another animal.
"Normal Use" means use of the Product in the manner and for the purpose for which it was designed and supplied, in accordance with any care instructions provided.
"Working Dog Environment" means conditions associated with active working dog deployment, including but not limited to tracking, field work, bite work, search and rescue, herding, and similar high-performance activities.
"Authorised Retailer" means a retailer expressly authorised by Born A Real K9 to sell its Products.
"ACL" means the Australian Consumer Law, being Schedule 2 to the Competition and Consumer Act 2010 (Cth).
"Cosmetic Wear" means surface-level changes to a Product's appearance that do not affect its structural integrity or functional performance, including minor scratches, scuffs, fading, and surface abrasion arising from normal use.
"Consumable Product" means any Product that is designed to be used up or depleted through normal use, including grooming products, shampoos, ear wipes, paw balm, and similar items.

1. What Is the Born To Work Promise?

Born A Real K9 designs and supplies equipment for active dogs, working dogs, and the owners who depend on them. Every product we make is built to perform — not to sit on a shelf.
The Born To Work Promise is our voluntary commitment that if a Product suffers a genuine Manufacturing Defect during normal intended use, we will inspect the Product and work with you to provide an appropriate solution.
This Promise operates in addition to your rights under the Australian Consumer Law. It does not replace, limit, or exclude any statutory rights you hold as a consumer under the ACL or any other applicable law. Where there is any inconsistency between this Promise and your ACL rights, your ACL rights prevail.
2. Our Commitment
We don't build products to sit on shelves. We build products to be used — in the field, on the track, in the water, and in the dirt.
If we make a mistake in how a product is made, we will make it right. That is not a marketing statement. It is how we operate.
We stand behind every product that leaves our warehouse. If something is not right, we want to know about it, and we will work with you to fix it.

3. What the Promise Covers

The Born To Work Promise applies to the following categories of defect:
3.1 Equipment and Accessories
Faulty stitching arising from the manufacturing process
Manufacturing faults in construction or assembly
Defective hardware
Defective buckles
Faulty clips or fasteners
Material defects present at the time of manufacture
Faulty workmanship
Manufacturing assembly faults
3.2 Dog Care Products
Faulty pumps or dispensing mechanisms
Packaging failures arising from the manufacturing process
Sealed product defects
Manufacturing contamination
Leaking containers caused by a manufacturing fault (not caused by damage in transit or mishandling after delivery)
3.3 Incorrect Supply
Wrong product dispatched
Wrong size dispatched
Wrong colour dispatched
Where an incorrect supply occurs, Born A Real K9 will arrange return shipping at our cost and dispatch the correct item promptly.

4. Manufacturing Defect — Assessment

To assess a claim under this Promise, Born A Real K9 may request one or more of the following:
Photographs of the defect
Video footage demonstrating the defect
Return of the Product for physical inspection
Manufacturer assessment
Independent assessment where the nature of the defect requires it
We will communicate clearly with you throughout the assessment process and aim to provide a resolution outcome within a reasonable timeframe.
Born A Real K9 reserves the right to inspect any returned Product before determining an appropriate outcome. This right of inspection does not affect your rights under the ACL.

5. What the Promise Does Not Cover

The Born To Work Promise does not apply to the following:
Normal wear and tear arising from regular use
Cosmetic wear, including surface scratches, scuffs, fading, and minor abrasion that do not affect the Product's function
Normal deterioration of materials over time through regular use
Damage caused by chewing (by the dog wearing the product or any other animal)
Accidental damage
Misuse or abuse of the Product
Modification of the Product after purchase, including alterations, repairs, or additions carried out by any person other than Born A Real K9
Improper fitting or adjustment
Improper storage
Failure to follow product care or use instructions
Damage caused by another animal
Damage caused by environmental exposure beyond the Product's normal intended use
Products purchased through unauthorised resellers
Products altered after purchase
Improper cleaning or use of cleaning products not recommended for the Product
Consumable products becoming empty through normal use
Third-party repairs or modifications that affect the Product's integrity or performance
Products that have been used in a manner inconsistent with their intended purpose
Nothing in this section limits your rights under the ACL.

6. Working Dogs and High-Performance Use

Born A Real K9 builds products for working dogs and active companion dogs. We understand that working dog environments place significantly greater stress on equipment than ordinary domestic use.
The following are expected outcomes of working dog use and do not, by themselves, indicate a Manufacturing Defect:
Surface scratches and abrasion from field work or bite work
Mud and dirt ingress from tracking or field deployment
Water exposure from water work or outdoor conditions
Sun fading from extended outdoor use
General wear consistent with regular working dog activity
We design our products to withstand these conditions. However, no equipment lasts indefinitely under sustained high-performance use, and regular inspection and timely replacement of worn equipment is part of responsible working dog ownership.
This section does not affect your rights under the ACL. If a Product fails to meet the consumer guarantees under the ACL, your statutory rights apply regardless of the nature of use.

7. Product Care

To get the best performance and longest life from your Born A Real K9 equipment, we recommend the following:
Inspect all equipment regularly, particularly before and after working dog deployment
Replace any Product showing excessive wear, fraying, or structural compromise before continued use
Use each Product only for its intended purpose
Follow all care and cleaning instructions provided with the Product or published on our website
Store Products appropriately when not in use, away from prolonged direct sunlight, moisture, and extreme temperatures
Proper care and maintenance extends the life of your equipment and helps ensure it performs when it matters most.

8. How to Make a Claim

Step 1 — Contact Us
Contact Born A Real K9 at support@bornarealk9.com. We aim to respond within one business day.
Step 2 — Provide Information
To assess your claim, please provide:
Your order number
A description of the issue
Photographs or video clearly showing the defect
Step 3 — Assessment
We will review the information provided and may request additional photographs, video, or return of the Product for physical inspection.
Step 4 — Return (If Required)
If a physical inspection is required, we will advise you of the return process. Where the claim is assessed as a Manufacturing Defect, Born A Real K9 will cover reasonable return shipping costs.
Step 5 — Resolution
Once the assessment is complete, we will contact you with the outcome and the proposed resolution.

9. Possible Outcomes

Depending on the outcome of the assessment, Born A Real K9 may offer one or more of the following:
Repair of the Product
Replacement with the same or an equivalent Product
Refund where appropriate
An alternative Product of equivalent value
Store credit where appropriate
Any other remedy required by law
Equivalent Replacement and Discontinued Products
Where a Product has been discontinued, Born A Real K9 will offer a replacement with the closest available equivalent Product. Where a Product has been updated, improved, or redesigned since the original purchase, the replacement offered may reflect the current production version rather than the original. Born A Real K9 does not guarantee the availability of identical replacement Products for limited production runs or discontinued lines.
Product Improvements and Design Changes
Born A Real K9 continuously improves its products. Replacement Products may incorporate design changes, material updates, or manufacturing improvements compared to the original Product. These changes do not affect the validity of a claim or the outcome offered.

10. Australian Consumer Law

Nothing in this Promise excludes, limits, or replaces any right or remedy available to you under the Australian Consumer Law or any other applicable legislation.
If a Product has a major failure as defined under the ACL, you are entitled to choose a refund, replacement, or compensation for the drop in value. You are also entitled to compensation for any other reasonably foreseeable loss or damage.
If a Product has a minor failure, Born A Real K9 will provide a free repair within a reasonable time, or if we cannot do so, a replacement or refund.
This Promise is a voluntary commitment that operates alongside your statutory rights. It does not diminish them in any way.

11. Product Assessment

Born A Real K9 reserves the right to inspect any Product that is the subject of a claim under this Promise before determining an appropriate outcome. Assessment may include:
Review of photographs and video provided by the customer
Physical inspection of the returned Product
Assessment by the manufacturer or supplier
Independent assessment where the nature or extent of the defect requires it
Assessment will be conducted in good faith and within a reasonable timeframe. Born A Real K9 will communicate the outcome of the assessment clearly and promptly.

12. Fraudulent Claims

Born A Real K9 takes the integrity of this Promise seriously. Claims that are fraudulent, intentionally misleading, or based on deliberate misrepresentation of the condition or history of a Product may be refused.
Nothing in this section limits any right or remedy available to you under the ACL.

13. Counterfeit Products and Unauthorised Sellers

This Promise applies only to Products purchased from:
bornarealk9.com, or
an Authorised Retailer of Born A Real K9
Products purchased through unauthorised resellers, third-party marketplaces not expressly authorised by Born A Real K9, or any other channel not listed above are not covered by this Promise.
Born A Real K9 does not manufacture, supply, or endorse counterfeit products. Counterfeit products are not covered by this Promise under any circumstances.
To ensure you are purchasing genuine Born A Real K9 products, we recommend purchasing directly from bornarealk9.com or contacting us to confirm whether a retailer is authorised.

14. Third-Party Repairs and Modifications

Any Product that has been repaired, modified, or altered by a person or business other than Born A Real K9 after the date of purchase is not covered by this Promise. Third-party repairs or modifications may affect the structural integrity and performance of the Product and may void the Promise in respect of that Product.
This does not affect your rights under the ACL in respect of defects that existed at the time of purchase.

15. Policy Updates

Born A Real K9 may update this Promise from time to time. The current version will always be published at bornarealk9.com. Updates take effect from the date of publication. Your rights under the ACL are not affected by any update to this Promise.

16. Contact

For all Promise-related enquiries, claims, or questions:
Email: support@bornarealk9.com
Response time: We aim to respond within one business day, Monday to Friday.

17. Governing Law

This Promise is governed by the laws of Western Australia and the Australian Consumer Law. Nothing in this Promise is intended to exclude or limit any right or remedy available under applicable Australian law.
Born A Real K9 Pty Ltd — ABN 81 690 596 000
bornarealk9.com

Privacy & Cookies Policy – Born A Real K9 Pty Ltd
Last Updated: 24 July 2026

Definitions
In this Privacy & Cookies Policy, the following terms have the meanings set out below:
Personal Information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not, as defined in the Privacy Act 1988 (Cth).
Sensitive Information means a subset of Personal Information that includes information or an opinion about an individual's racial or ethnic origin, political opinions, membership of a political association, religious beliefs or affiliations, philosophical beliefs, membership of a professional or trade association, membership of a trade union, sexual orientation or practices, criminal record, health information, genetic information, biometric information, or biometric templates.
Cookies means small text files placed on your device by a website or application to store information about your browsing session, preferences, and activity.
Website means the Born A Real K9 website located at bornarealk9.com and any associated subdomains or pages.
We / Our / Us means Born A Real K9 Pty Ltd (ABN 81 690 596 000), a company registered in Australia.
You / Your means the individual accessing or using our Website, purchasing our products, or otherwise interacting with us.
APPs means the Australian Privacy Principles contained in Schedule 1 of the Privacy Act 1988 (Cth).
Third Party means any individual, company, or organisation that is not Born A Real K9 Pty Ltd or you.
Marketing Communications means electronic messages, including emails and SMS, sent to you for the purpose of promoting our products, services, offers, or brand, where you have provided consent to receive such communications.

1. Our Commitment to Privacy

Born A Real K9 Pty Ltd is committed to protecting the privacy of our customers and website visitors. We believe that trust is earned through transparency, and we take our obligations under Australian privacy law seriously.
We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy & Cookies Policy explains how we collect, use, hold, and disclose your Personal Information, and how you can exercise your privacy rights.
We only collect Personal Information that is reasonably necessary to operate our business, process your orders, and provide you with a quality customer experience. We do not sell your Personal Information to third parties.
This policy should be read alongside our:
Website Terms & Conditions
Shipping Policy
Returns & Exchanges Policy
Born To Work Promise
Those documents govern other aspects of your relationship with us and are not repeated here.

2. What Information We Collect

We may collect and hold the following types of Personal Information:
Identity and Contact Information
Full name
Email address
Phone number
Billing address
Shipping address
Transaction and Order Information
Order history and purchase records
Payment method details (processed securely through our payment providers; we do not store full card numbers)
Returns and exchange records
Warranty and Born To Work Promise claims
Account Information
Customer account login credentials (stored in encrypted form)
Wishlist items (where the wishlist feature is available)
Saved addresses and preferences
Product reviews and ratings submitted by you
Photos voluntarily submitted by you (including for reviews or social media interactions)
Customer Support Information
Enquiries, complaints, and correspondence submitted to us via email, contact forms, or other channels
Website Usage and Technical Information
IP address
Device type and identifiers
Browser type and version
Operating system
Pages visited and time spent on the Website
Referring URLs
Clickstream data
Cookie identifiers and tracking data
Marketing preferences and opt-in/opt-out records
Social Media Interactions
Information you share with us through social media platforms where you interact with our brand accounts, including comments, direct messages, and tagged content

3. Information We Do Not Intentionally Collect

We do not intentionally collect Sensitive Information (such as health information, racial or ethnic origin, religious beliefs, or financial account details beyond what is necessary to process a payment) unless it is voluntarily provided by you or required by law.
We do not knowingly collect Personal Information from children under the age of 18. Our Website is not directed at children. If you believe we have inadvertently collected information from a child, please contact us at support@bornarealk9.com and we will take prompt steps to delete that information.

4. How We Collect Information

We collect Personal Information in the following ways:
Directly from you when you place an order, create a customer account, complete the checkout process, sign up for our newsletter, submit a contact form, submit a product review, upload a photo, or contact our customer support team
Automatically through your use of our Website, via cookies, pixels, web beacons, analytics tools, and similar tracking technologies
Through our advertising and marketing platforms, including Google Ads, Meta (Facebook and Instagram) Pixel, and email marketing platforms such as Klaviyo or Shopify Email, where you interact with our advertisements or communications
Through social media platforms where you interact with our brand accounts
From third-party service providers who assist us in operating our business, to the extent permitted by law and their respective privacy policies

5. Why We Collect Information

We collect and use your Personal Information for the following purposes:
To process and fulfil your orders, including arranging delivery and handling returns and exchanges
To communicate with you about your orders, including shipping updates and delivery notifications
To provide customer service and respond to your enquiries and complaints
To process warranty claims and Born To Work Promise claims
To create and manage your customer account
To improve our products, services, and Website based on customer feedback and usage data
To detect, investigate, and prevent fraudulent transactions and other illegal activity
To comply with our legal and regulatory obligations, including tax record-keeping requirements
To send you Marketing Communications where you have provided your consent
To personalise your experience on our Website, including product recommendations
To conduct analytics and measure the performance of our Website and marketing campaigns
To protect the security and integrity of our Website and systems
We will not use your Personal Information for a purpose that is unrelated to the above without first obtaining your consent, unless we are required or authorised to do so by law.

6. Shopify

Our e-commerce store is hosted and operated through Shopify Inc. Shopify provides the platform infrastructure that enables us to sell our products online, process payments, manage orders, and operate customer accounts.
When you interact with our Website, your Personal Information may be collected, stored, and processed by Shopify as part of providing these services. Shopify acts as a data processor on our behalf and is bound by contractual obligations to handle your information in accordance with applicable privacy laws.
For information about how Shopify handles Personal Information, please refer to Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.
Shopify's infrastructure, including servers and data storage, may be located outside Australia. Please refer to Section 8 (Cross-Border Disclosure) for further information.

7. Third-Party Service Providers

We share your Personal Information with third-party service providers only where necessary to operate our business and deliver our products and services to you. We take reasonable steps to ensure that our service providers handle your information in accordance with applicable privacy laws.
Our current third-party service providers include, but are not limited to:
Category Providers
E-commerce platform Shopify Inc.
Payment processing Shopify Payments, and other payment gateways as applicable
Shipping and logistics Australia Post, and other carriers as applicable
Email and marketing Klaviyo, Shopify Email, and similar platforms
Analytics Google Analytics
Advertising Google Ads, Meta Pixel (Facebook and Instagram)
Fraud prevention Shopify's built-in fraud analysis tools, and third-party fraud prevention services as applicable
Hosting and infrastructure Shopify and associated cloud infrastructure providers
Professional advisers Accountants, lawyers, and other professional advisers engaged by us in the ordinary course of business
Government and regulatory authorities Where required by law, court order, or regulatory obligation
We do not sell your Personal Information to any third party. Information shared with service providers is limited to what is reasonably necessary for the relevant purpose.

8. Cross-Border Disclosure

Some of our third-party service providers store, process, or access Personal Information outside Australia. Countries where your information may be held or processed include, but are not limited to:
United States of America
Canada
Singapore
Other countries in which Shopify and its sub-processors operate
Before disclosing your Personal Information to an overseas recipient, we take reasonable steps to ensure that the recipient handles your information in a manner consistent with the APPs, including by entering into contractual arrangements with service providers where appropriate.
You acknowledge that, where we have taken such reasonable steps, we are not required under the Privacy Act 1988 (Cth) to take further steps to ensure the overseas recipient's compliance, and we will not be accountable under the APPs for any subsequent handling of your information by that recipient.

9. Data Security

We take the security of your Personal Information seriously and implement a range of technical and organisational measures to protect it from misuse, interference, loss, and unauthorised access, modification, or disclosure. These measures include:
Encryption of data in transit using industry-standard SSL/TLS protocols
Secure server infrastructure provided by Shopify and associated cloud providers
Password protection and access controls limiting staff access to Personal Information on a need-to-know basis
Regular review of our security practices and procedures
While we take all reasonable steps to protect your Personal Information, no online system or transmission of data over the internet is completely secure. We cannot guarantee the absolute security of information transmitted to or from our Website. If you suspect that your account has been compromised, please contact us immediately at support@bornarealk9.com
You are responsible for maintaining the confidentiality of your account password and for any activity that occurs under your account. Please choose a strong, unique password and do not share it with others.

10. Data Retention

We retain your Personal Information only for as long as is reasonably necessary to fulfil the purposes for which it was collected, or as required by law. Factors we consider when determining retention periods include:
The nature of the information and the purpose for which it was collected
Our legal obligations, including tax record-keeping requirements under the Income Tax Assessment Act 1997 (Cth) and related legislation (generally a minimum of five years)
Warranty and Born To Work Promise claim periods
Fraud prevention and security monitoring requirements
Whether you have an active customer account with us
When Personal Information is no longer required, we take reasonable steps to destroy or permanently de-identify it in a secure manner.

11. Marketing Communications

We may send you Marketing Communications about our products, promotions, and brand where you have provided your express or inferred consent to receive such communications, in accordance with the Spam Act 2003 (Cth).
You may withdraw your consent to receive Marketing Communications at any time by:
Clicking the "unsubscribe" link included in any marketing email we send you
Contacting us at support@bornarealk9.com
We will process your unsubscribe request within five (5) business days, as required by the Spam Act 2003 (Cth). Please note that even after unsubscribing from Marketing Communications, we may still send you transactional messages relating to your orders, account, or legal obligations (such as order confirmations, shipping notifications, and returns correspondence). These messages are not marketing communications and are necessary for the operation of our business.
We do not send unsolicited commercial electronic messages. We do not use pre-ticked consent boxes or bundled consent mechanisms for marketing sign-up.

12. Cookies

We use cookies and similar tracking technologies on our Website to improve your browsing experience, enable core website functionality, and support our marketing and analytics activities.
Cookies are small text files placed on your device when you visit our Website. They allow us to recognise your device on return visits and remember your preferences and actions.
We use cookies for the following purposes:
Shopping cart and checkout: To maintain the contents of your shopping cart and enable you to complete the checkout process
Account and preferences: To remember your login status, saved addresses, and site preferences
Analytics: To understand how visitors use our Website, which pages are most popular, and how we can improve the customer experience
Marketing and advertising: To deliver relevant advertisements to you on third-party platforms such as Google and Meta, and to measure the effectiveness of our advertising campaigns
Security and fraud prevention: To detect and prevent fraudulent activity and protect the integrity of our Website
Performance: To monitor and improve the speed and performance of our Website

13. Types of Cookies

We use the following categories of cookies:
Essential Cookies These cookies are strictly necessary for our Website to function. They enable core features such as the shopping cart, checkout, account login, and security. The Website cannot function properly without these cookies, and they cannot be disabled.
Performance Cookies These cookies collect information about how visitors use our Website, such as which pages are visited most often and whether error messages are received. This information is used to improve how our Website works. All information collected is aggregated and anonymous.
Functional Cookies These cookies allow our Website to remember choices you make (such as your preferred currency, language, or saved addresses) and provide enhanced, personalised features.
Analytics Cookies These cookies are used to collect information about your use of our Website for the purpose of analytics and reporting. We use Google Analytics to understand visitor behaviour and improve our Website. Google Analytics may collect your IP address and browsing activity on our Website. For more information, see Google's Privacy Policy at https://policies.google.com/privacy.
Marketing and Advertising Cookies These cookies are used to deliver advertisements relevant to you and your interests, and to measure the effectiveness of our advertising campaigns. They may be set by us or by our advertising partners, including:
Meta Pixel (Facebook and Instagram): Tracks actions taken on our Website to enable targeted advertising on Meta platforms and to measure campaign performance. For more information, see Meta's Privacy Policy at https://www.facebook.com/privacy/policy.
Google Ads: Tracks conversions and enables remarketing to visitors of our Website through Google's advertising network. For more information, see Google's Privacy Policy at https://policies.google.com/privacy.
Third-Party Cookies Some cookies on our Website are set by third-party service providers, including Shopify, Google, and Meta. These third parties may use cookies to collect information about your online activities across different websites over time. We do not control the use of these cookies and recommend reviewing the privacy policies of the relevant third parties.

14. Cookie Consent and Management

You may manage or disable cookies through your browser settings at any time. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when a new cookie is placed. Please refer to your browser's help documentation for instructions.
Please note that disabling certain cookies may affect the functionality of our Website. Essential cookies cannot be disabled without significantly impairing your ability to use the Website, including completing purchases.
Where required by applicable law, we will seek your consent before placing non-essential cookies (including analytics, marketing, and advertising cookies) on your device. Essential cookies, which are strictly necessary for the Website to operate, do not require your consent.

15. Your Privacy Rights

Under the Privacy Act 1988 (Cth) and the APPs, you have the following rights in relation to your Personal Information:
Access: You may request access to the Personal Information we hold about you. We will respond to your request within a reasonable time and, in most cases, within 30 days.
Correction: If you believe that Personal Information we hold about you is inaccurate, incomplete, or out of date, you may request that we correct it. We will take reasonable steps to correct the information or, if we disagree, to note your request alongside the information.
Deletion: You may request that we delete Personal Information we hold about you where it is no longer necessary for the purposes for which it was collected, subject to our legal obligations to retain certain records.
Withdrawal of Marketing Consent: You may withdraw your consent to receive Marketing Communications at any time as described in Section 11.
Copy of Information: You may request a copy of the Personal Information we hold about you in a commonly used format.
Complaints: You may make a complaint about our handling of your Personal Information as described in Section 21.
To exercise any of these rights, please contact us at support@bornarealk9.com. We may need to verify your identity before processing your request.

16. Children's Privacy

Our Website is not intended for use by children under the age of 18. We do not knowingly collect Personal Information from children. If you are under 18, please do not provide us with any Personal Information or use our Website without the supervision of a parent or guardian.
If we become aware that we have inadvertently collected Personal Information from a child under 18, we will take prompt steps to delete that information from our records. If you believe we have collected information from a child, please contact us at support@bornarealk9.com.

17. Third-Party Websites

Our Website may contain links to third-party websites, including social media platforms, payment providers, and other external services. These links are provided for your convenience only.
We are not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any third-party websites you visit. This Privacy & Cookies Policy applies only to our Website and our collection of your Personal Information.

18. AI and Website Technologies

We may from time to time introduce artificial intelligence tools, automated recommendation engines, or other emerging technologies to improve your experience on our Website. Where such tools are introduced, they may process your Personal Information (such as browsing history, purchase history, and preferences) to provide personalised product recommendations or customer service assistance.
Any use of AI or automated technologies on our Website will be conducted in accordance with the APPs and applicable Australian privacy law. We will not use automated decision-making processes that produce decisions with significant legal or similarly significant effects on you without providing you with appropriate notice and, where required, the opportunity to seek human review.
We will update this policy if we introduce AI tools that materially affect how your Personal Information is handled.

19. Product Reviews and Photos

If you submit a product review or upload photos to our Website, those reviews and photos may be published publicly on our Website and used in our marketing materials, including on social media, in email campaigns, and in advertising.
By submitting a review or photo, you grant us a non-exclusive, royalty-free licence to use, reproduce, and display that content in connection with our business and marketing activities. We will not use your name or identifiable information in marketing materials without your permission.
If you interact with our brand on social media by tagging us, using our branded hashtags, or sharing content featuring our products, we may share or repost that content with appropriate attribution. If you would prefer we do not use your content, please contact us at support@bornarealk9.com.

20. Data Breaches

We maintain reasonable security measures to protect your Personal Information from unauthorised access, disclosure, or misuse. In the event of a data breach that is likely to result in serious harm to you, we will comply with our obligations under the Notifiable Data Breaches (NDB) scheme established under Part IIIC of the Privacy Act 1988 (Cth).
Where an eligible data breach occurs, we will:
Conduct a prompt assessment of the breach
Notify the Office of the Australian Information Commissioner (OAIC) as required
Notify affected individuals where required by law
Take reasonable steps to contain the breach and prevent further harm
We will not delay notification where there is a real risk of serious harm to affected individuals.

21. Complaints

If you have a concern or complaint about how we have handled your Personal Information, we encourage you to contact us in the first instance so that we can attempt to resolve the matter directly.
Contact us: Email: support@bornarealk9.com. Response time: Within one (1) business day (Monday to Friday)
If you are not satisfied with our response, or if you believe we have breached the APPs, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
Office of the Australian Information Commissioner Website: https://www.oaic.gov.au Phone: 1300 363 992 Post: GPO Box 5218, Sydney NSW 2001
The OAIC has the power to investigate complaints and, where appropriate, make determinations about alleged breaches of the Privacy Act 1988 (Cth).

22. Changes to This Policy

We may update this Privacy & Cookies Policy from time to time to reflect changes in our business practices, technology, legal requirements, or for other operational reasons. The most current version of this policy will always be published on our Website at bornarealk9.com.
We encourage you to review this policy periodically. Where changes are material, we will take reasonable steps to notify you, which may include a notice on our Website or an email to customers with active accounts.
Your continued use of our Website after any changes to this policy constitutes your acceptance of the updated policy.

23. Contact Us

For any privacy-related enquiries, requests, or complaints, please contact us:
Born A Real K9 Pty Ltd
Email: support@bornarealk9.com.
Response time: Within one (1) business day (Monday to Friday)

24. Governing Law

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